AryaIt is almost impossible in Telugu for a newcomer to make it without the backing of a large production house or star. Teenage romances which did not work last year was given a face lift with lots of action. . Allu Arjun’s “Arya”, which had all the ingredients in the right dose which attracted the youth audience. It was superbly marketed making it one of the super hits of the year. This campus caper caught the attention of teeny boppers and the music was a huge hit. The film was commercially well accepted in all A, B and C centers which gave enormous returns to exhibitors, distributors and producers.
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